Women's NMD_R2 Primeknit Shoes Shoes Primeknit d4b986

2018 New Arrival Women's Sale Sale Miu Miu Embellished Mary Jane patent leather pumps Black White Shoes,

Just want to say up front that this post is going to appeal more to the bloggers and social media users out there, but I still wanted to share with everyone because it’s neat to see the background of some of my (and other bloggers’)  activities. Learning how to get a press pass isn’t difficult, but it takes some effort to position the pitch just right.

When I pitch the idea of covering an event, I think long and hard about the organizer and what they want. The needs of an event planner are fairly simple

  • Want people/sponsors to attend
  • Want publicity
  • Want next year to be even better

With those thoughts in mind, I start drafting my pitch. Things I want to cover:

  • Talk about my target audience.
  • Give them some traffic stats.
  • Point to previous event coverage.
  • Give a name or two as referrals to help prove authenticity.
  • Pitch SEO value for future events (when people Google the event, these posts will show up).
  • Tell them exactly what I will provide in exchange for a press pass, comped ticket, etc. (My usual coverage is 3 posts.)
    • Check out this event I am attending and what I expect from the experience
    • Live post during the event or review of a session immediately after
    • Final wrap up, parting words, and recommendation for the next year

One thing I haven’t asked for previously was travel expenses or compensation above the ticket price. As my traffic and audience grows I will get more requests, and I can’t possibly fill all of them. That might be something I’ll have to look at in the future.

Women's Trainers & Sport Shoes - Geox D New Club A - Synt.Lea Black - Black,

I was just checking through my email and saw where a friend had mentioned the XYZ conference. I’ve never even heard of it, so I went out to the website not knowing what to expect.

Wow! I was blown away by the level of detail and professionalism that’s put into this thing. It looks like an amazing event, and I would like to help you guys get the word out about this thing. I have covered other HR events before, and I was wondering if you guys had any kind of press pass. I’m (relatively) local and would love to share the event with my audience. Here are a few details that might help you make up your mind:

  • My audience hits around 3,000 visitors monthly with approximately 70,000 pageviews since I started writing. Alabama is my second highest source of web traffic (for local events only).
  • I covered the 2010 SHRM conference in San Diego this year and those articles and videos were seen by over 1,000 people on my own site and hundreds more on the other platforms where the posts were shared. For many of those readers, it was the only coverage they saw of the entire event. Here’s a sampling of that material from SHRM 2010.
  • I have open invitations to write for other events in the human resources and recruiting space.
  • I’ve written articles about multiple seminars at my local SHRM chapter (NASHRM).
  • I know how important it is for the conference planners to get the word out about the event to generate interest and drive ticket sales.

In exchange for the press pass, I’ll write multiple articles (thinking 3-4 at this point) about the event and will share the content rights with you to post on your own event blog if you desire. It’s reasonable to expect that those articles will reach a large number of people who would otherwise never hear about the event.

Please let me know if I can share anything more to help you in your decision. I’d love to have the opportunity to share the XYZ Conference with the world.


Ben Eubanks
HRevolution cofounder

If they reply with the affirmative, that’s where I give them more details about my role in the partnership.

Hey, Event Planner Dude/Gal’s name!

At this point I’m planning for at least 3 articles on upstartHR.

  • One will be beforehand where I talk about the event, what makes it unique (example 1, example 2, etc.), and what I hope to learn.
  • The other will be written based on the content of a session or two that I attend. Right now I’m leaning toward writing about the X, Y, and Z sessions, but that could change depending on how they go and how well the speakers do. I hate writing negatively about anything, so I’ll do everything I can to capture the positive aspects of the experience.
  • The final piece will be a recap about the event as a whole, people I met, and whether or not I would recommend someone attend the event in coming years. This is the most fun/valuable, because it really brings a personal feel to the event and helps people get a good handle of the value it can provide.

Like I said in my original email, I expect these posts to be seen by over a thousand people. The content is syndicated across HRMToday, Brazen Careerist, and my Twitter feed (3000+ followers). Another neat benefit for you guys is that the content will be search engine optimized, which means when people are searching for information related to your event a few months or a year from now, the reviews will probably show up high on the search engine results pages.

Thanks again for the opportunity,


And that, my friends, is how I pitch my blog to write for events. As I said before, learning how to get a press pass as a blogger just takes a little effort and attention to detail. I haven’t done it often, but it’s always been successful. Have a question about something I said or forgot to cover? Let me know in the comments below.

7 thoughts on “How to get a press pass as a blogger

  1. Pingback: Tweets that mention How to get a press pass as a blogger | upstartHR -- Topsy.com

adidas Shoes Brand New Customized Mi I5929 Originals Poshmark,Counter Genuine Women Converse Shoes - Women's Trainers Factory - Converse Chuck Taylor Lift Ox X77w74Hunter rain shoes - sz 8 women's - black rubber flats,Bright Women's Loafers & Moccasins Collection Tod's Heaven Laccetto Scooby Doo suede loafers purple Shoes,Women's Trainers & Sport Shoes - adidas Originals Gazelle Green/White/Gold Met. - greenVolleyball Shoes 455N0125 - ASICS GEL-Rocket 7 - Women's Volleyball - White/Magenta/Black,Adidas Shoes Hot Pink Samoa Tennis Poshmark,Adidas Crazytrain Elite Cheap Training Shoes Womens Black/SilverWomen Adidas Ultra Boost Uncaged Parley Shoes White/Grey 88232adidas Training Backpack Sport Black Casual Soccer/gym/fitnessBlack Dark Shadow - Women Shoes - Herschel Non-Leather Raven Card Holder - 2017 FahionDurable Women Skechers Shoes - Women's Sport Shoes Hot Selling - Skechers Highlanders Matterhorn Mountain 47700 R72l50,Lastest Arrival Women's Ankle boots Retro Chlo\u00e9 Susanna studded leather ankle boots Black Shoes,Champs Women's Sandals High Quality Miu Miu Satin wedge sandals with crystal embellishments blue ShoesWomen's Trainers & Sport Shoes - Reebok Speedlux 2.0 White/White/Pewter - white,Running Shoes 4191\x2D907 - Under Armour Flow Run - Boys' Preschool Performance Running - Ultra Blue/White/Electric Blue,Men's Adidas Team Sports Shoes adidas ACE CT Indoor Soccer,adidas Yeezy Boost 750 Lbrown Cwhite Marleg Blacra Marleg B35309,Adidas Adizero Ghost Derrick Rose Classic Basketball shoes Black Red,Silver - ZALORA Basic Bow Ballerinas - Women Shoes - Slipon styleNew Balance Vazee Coast | Women's Running (Orange with Silver) Shoes,BRAND NEW !! CLARK's - Shoes,2018 New Fashion Women's Sale Offers Miu Miu Suede pumps green Shoes,Women's Trainers & Sport Shoes - Graninge 5656031 Red - RedRunning Shoes 7098001 - Nike Air Relentless 5 - Women's Performance Running - Black/Vivid Purple/Copa/White,grey blue mens adidas zx 750 shoesadidas originals hamburg black sneakersadidas NMD R1 Core Black Lush Red B37618,adidas Shoes Nib Softest Leplus Doux Slides Sandals Us 6 PoshmarkBeautiful Women Clarks Shoes - Women's Trainers Buy Now - Clarks Tri Caitlin K88t3